By calling a movie a chick flick, many argue that it also cheapens the work that goes into making and producing such a movie. The term itself with its silly colloquial appeal delegitimises, makes fun of, and betrays the alleged worth of feminine media. This also produces a hierarchical organisation of interests, traits, and behaviours between gender identities. Cause caring about romance for a man is supposedly shameful? *Eye roll* The underlying issue here is that these movies are targeted at and associated with a specific gender identity, implying that ‘real’ men are not supposed to enjoy them while women are. By claiming that love and romance movies are targeted at a women’s audience, it reinforces the assumption that men should not be as sentimental, emotional, and interested in romance. Chick flicks not only perpetuate stereotypical portrayals of women but also promote certain forms of toxic masculinity. Most of these movies belittle women and girls as inconsequential beings, dismiss any activity appealing to women as shallow and futile, and portray women as emotional wrecks or mindless. However, as far as I am aware, there is no “man movie” category so why do we feel the need to associate a movie genre to women solely and then, make them feel guilty for liking it? Big oof.Īssuming that all a woman wants is a perfect love tale is not only misogynistic but also derogatory. Chick flicks are often considered cheesy and predictable, with a poor plot, and are hence not regarded as respectable movies. Since yes, apparently that’s all women care about. This genre was intended to appeal to an audience composed of women and thus had to talk about romantic relations and their related drama. The term “chick flick” originates from a genre created primarily by men in the 1930s, which was named “woman’s film”. What do all of those movies have in common? They are categorised as so-called “chick flicks”. Mean Girls, The Notebook, Legally Blond, The Princess Diaries and many more are some of the most watched and talked about movies of our generation. 1: A motion picture intended to appeal especially to women
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